Month: September 2017


Property Drone Consortium Welcomes Texas Windstorm Insurance Association

Property Drone Consortium Welcomes Texas Windstorm Insurance Association

COLUMBIA, S.C. – The Property Drone Consortium (PDC), a collaboration that consists of insurance carriers, roofing industry leaders and supporting enterprises recently announced that Texas Windstorm Insurance Association (TWIA) has joined the consortium as a technology member. 

“We are pleased that TWIA has decided to become a member of the consortium,” said PDC President Charles Mondello.  “Their decision to join demonstrates their commitment to being a forward-thinking carrier that realizes the impact that the use of drones will make on property inspections.”

TWIA General Manager John Polak stated, “TWIA understands the importance of implementing new technologies and procedures to more efficiently serve our customer base. The ability to use drones in the inspection and evaluation of properties both before and after catastrophic events is of utmost importance to us.”

TWIA is a residual insurer of last resort that was established by the Texas Legislature in 1971 following Hurricane Celia in August of 1970. The company provides essential insurance coverage to residential and commercial properties along designated portions of the Texas seacoast territory.

For more information, visit

Published at Wed, 06 Sep 2017 12:00:00 +0000


NRCA continues to push for reform of career and…

NRCA continues to push for reform of career and technical education federal policies

Professional Roofing’s August issue highlights NRCA’s continued efforts to reform career and technical education federal policies.

Roof Repair and Maintenance (5)In June, the U.S. House of Representatives approved the Strengthening Career and Technical Education for the 21st Century Act (H.R. 2353), legislation that would reform and reauthorize CTE programs operated under the Carl D. Perkins Career and Technical Education Act of 2006.

NRCA’s efforts to work with Congress to improve policy governing career and technical education (CTE) are highlighted in “Educating for the 21st Century,” an article published in Professional Roofing’s August issue.

The article states NRCA believes more effective CTE programs are vital to the long-term prosperity of the roofing industry. It is becoming increasingly difficult for contractors, manufacturers, distributors and other industry employers to find enough workers to fill job openings despite vigorous efforts to recruit new employees.

NRCA is urging Congress to improve and expand CTE programs to help meet the growing need for skilled applicants for well-paying roofing jobs. NRCA member companies provide career opportunities for those with the proper skills and work ethic. Reformed and expanded CTE programs can help provide students with the skills needed to pursue rewarding careers in the roofing industry.

In 2015, Congress began developing legislation to reauthorize the Carl D. Perkins Career and Technical Education Act, which authorizes and provides more than $1 billion in funding for CTE programs at secondary and post-secondary levels. Policies governing these programs have not been updated since 2006, and their effectiveness for meeting the current needs of employers is in question.

NRCA has worked with lawmakers to develop policies designed to improve and expand CTE opportunities to meet the challenging workforce development needs of our members. The goal is to provide new opportunities for employers to collaborate with educators at the state and local levels to develop CTE programs designed to achieve employers’ workforce objectives.

According the article, a reauthorized Perkins Act will provide maximum flexibility in the design of CTE programs to ensure they are truly effective for meeting rapidly changing economic demands. In addition, there is a need for expanded employer-sponsored internships, on-the-job training opportunities, new sector partnerships between employer and educational institutions, and more incentives for the development of industry recognized credentials.

In 2016, a bipartisan group of lawmakers led by Rep. Glenn Thompson (R-Pa.) introduced the first iteration of H.R. 2353 which included policy recommendations developed by NRCA and allied groups. After passing the House, the Senate failed to take action on the legislation before adjourning at the end of 2016.

In 2017, at NRCA’s urging, the House renewed its efforts, and a revised bill was approved with strong bipartisan support in June. However, bipartisan differences in the Senate over education policy present an obstacle to Senate passage.

It is critical all NRCA members support this effort by contacting their senators in support of the bill. NRCA recognizes the importance of workforce development to its members and will continue working with lawmakers to pass the legislation. When implemented in the coming years, programs developed under the reforms in H.R. 2353 could be critical to enabling roofing industry employers to meet their workforce needs.

To read this article in its entirety visit–08-01-2017/4065/.


Published at Wed, 06 Sep 2017 15:33:44 +0000


Peace of Mind: Lyons Roofing

Peace of Mind: Lyons Roofing

If there’s one unwavering lesson that roofing contractors learn along their business journey it’s that roofing is an industry that’s permanent, meaning, once you’re in — you’re all in. Even before his career in roofing began, Paul LaNue was no stranger to this mindset, having gathered with friends for weekly poker games. Paul’s friends, all of whom were already employed in the roofing industry, played a hand in convincing him to take the plunge and join them in the trade. It was 1997, and their timing couldn’t have been better since Paul had recently closed his carpet cleaning company. That coincidence marked just the beginning of Paul’s prosperous two-decade career in roofing.

After working in the industry for 14 years, Paul was recruited by the owner of a company who believed he was the right man to help grow his business.

Published at Wed, 06 Sep 2017 12:00:00 +0000


Life Interrupted: Houston Roofers After Hurricane Harvey

Life Interrupted: Houston Roofers After Hurricane Harvey

For the good people in Texas and Louisiana who were impacted by the onslaught of wind and water from Hurricane Harvey, their lives will never be the same. Even for those who have the will and the resources to rebuild and repair, they have lived through one of the worst natural disasters ever to hit this country, and will be changed just the same.

As I write this, the news channels are all filled around the clock with stories of the pain and struggle as well as the rescues and outreach of folks from all over the country to help our neighbors in distress. Social media is blowing up with requests for contributions to the many agencies on the scene taking care of the immediate needs of the victims. And the millions are pouring in.

Published at Tue, 05 Sep 2017 16:00:00 +0000


Kemper System Names Lynn Walters as West Coast Regional…

Kemper System Names Lynn Walters as West Coast Regional Sales Manager

WEST SENECA, N.Y. – Lynn Walters was named West Coast regional sales manager of Kemper System America, Inc. with responsibility for expanding sales and educating architects, consultants and contractors across the region about the company’s range of barrier solutions for the building envelope.

Based in the San Francisco area, he joins the company from STS Coatings Inc., acquired by Kemper System last year, and brings more than two decades of sales and marketing experience to his new role.

Walters currently serves on the board of directors of the Reflective Insulation Manufacturers Association (RIMA), and as committee chair for the Strategic Alliance for the Air Barrier Association of America (ABAA). He is also a member of the Cool Roof Rating Council, RCI, and ASTM International.

At STS Coatings, Walters served nine years as national sales manager, and also as product manager representing HeatBloc-ULTRATM radiant heat barrier. Before this, he spent 12 years as West Coast sales manager for the OEM Building Products Division of BASF.

For more information, visit

Published at Tue, 05 Sep 2017 12:00:00 +0000


Do You Know How Your Company’s Brand is Perceived…

Do You Know How Your Company’s Brand is Perceived in the Marketplace?

Your brand defines who you are and what kind of experience you want to deliver to your clients. It can also be what sets you apart from your competition.

By Karen Edwards, RCS Editor

You probably know a lot of popular brands and have varying opinions about them based on your personal experience or perception of the brand.

Since you are at the Coffee Shop right now, let’s take a look at coffee as an example of two brands that provide the same product but are very different. Two famous coffee brands are Dunkin Donuts and Starbucks (listed alphabetically and not necessarily in order of the writer’s preference). These two brands have very loyal followers who rarely stray from their preferred taste – Dunkin Donuts’ coffee is perceived as milder and more mainstream than Starbucks.

But it’s about more than preferred taste. It’s also about the customer experience. The experience that these two brands provide for their customers is very different. “America Runs on Dunkin’” has set the stage for a place where you can stop at a shop, grab some coffee and donuts and be on the go. The Starbucks experience is about interacting with baristas and relaxing on casual furniture with soft lighting while reading or chatting with friends. These are two very different experiences and brands, yet both provide the same deliverable – coffee.

You have competitors in your market that are providing the same roofing services as you, but you can set yourself apart from your competitor through your brand experience. Just as you have perceptions about brands, your customers have perceptions of your roofing business. So how do you want to be perceived in the markets that you serve? What kind of experience do you want your customers to have? How is your brand currently perceived in your service area?

Answering the question of how your brand is currently perceived can be difficult. When you live your brand every day, you often don’t see it the same way as your customers and potential customers might see it. The best way to find out is to consider conducting a brand survey. The results can help you fine tune your brand and turn it into your point of differentiation.

In fact, that’s exactly what partner, Acme Cone Company is currently doing. They are conducting a brand survey.  Answer 12 quick questions about them and they’ll give you a $5 gift card for your time. That will buy you at least one cup of coffee! You’ll also get an idea of the kinds of questions you can ask about your brand at the same time.

Take the survey.

Published at Sun, 03 Sep 2017 12:29:06 +0000


Looking for a Roofing CRM? | FCS Tip #2:…

Looking for a Roofing CRM? | FCS Tip #2: The Right Questions to Ask

Tip #2: Questions to Ask About Customer Data & Roofing CRM.

By FCS Roofing Software.

  • Does the program work for residential and commercial business?
  • Can I track projects, estimates and quotes by customer?
  • Can I integrate it with other software in order to track the entire customer experience?

There are several roofing CRM systems – many of them integrated with project management software. But first you may be asking – what is a CRM? It is a Customer Relationship Management system and it could be Microsoft Outlook, an Excel file or a higher-level software specifically designed for the roofing business.

Some systems offer customer portals where you can share data, photos, job progress, inspections and invoices with customers at their convenience. This type of CRM can be used for initial customer contact and sales with the scalability to store all of the customer’s projects as they grow with the company. This type of system is usually used more with commercial business. It is also a great tool to use if you are focused on HOA work.

Whichever CRM you use, the key is to maintain a strong, up-to-date customer database that becomes not only a historical view of your customers and projects but also a strong database for future sales and marketing. By using a CRM software instead of Outlook, Excel or a Rolodex, recording customer communication can be automated, including: notes, past correspondence, property data, material preferences and/or potential future projects.

Ask FCS a question at (855) 633-3327 or

To schedule a software demo, please click here.

Published at Sat, 02 Sep 2017 19:55:50 +0000